The owners of The London Bar had a successful pub, situated at the top of a set of escalators in the airport. When Gatwick switched the escalators to run in the opposite direction, footfall to the pub dropped. The London Bar was created as a pop-up bar at the bottom of the escalators, to drive footfall back to the pub. Venue design specialists from the DV Architects team were brought in to provide a complete design and build service for the new bar. The challenge was to make everything work within a small footprint, with limited storage and fridges and to project manage all subcontractors, adhering to strict airport regulations.