SIG wanted to create a public face for the business and to make it more straight forward for customers to buy goods from the business. It had a number of different specialist stores, all at different locations but in some cases within the same geographical area.
The DV Architects solution was to amalgamate some of these outlets into single, bigger spaces, acting as build centres for customers. A new customer service system was created - where customers would look up the goods that they required, place an order at the desk and the goods could either be delivered straight to site or brought to the customer from the warehouse behind the desk.