Hospitality

The challenge was to make better use of the interior and exterior space available, incorporating a fresh, new look that would appeal to a new audience without alienating the restaurant’s loyal customers.

The owners of The London Bar had a successful pub, situated at the top of a set of escalators in the airport. When Gatwick switched the escalators to run in the opposite direction, footfall to the pub dropped. The London Bar was created as a pop-up bar at the bottom of the escalators, to drive footfall back to the pub.

The challenge for DV Architects was to take a new brand development concept and to extend it to a complete refurbishment of the premises. The objective was to provide a fresh, new look that would appeal to a new audience without alienating the restaurant’s loyal customers.